Other ArticlesAIR NAM GETS NEW BRANDING FACEby
By Shasimana Uugulu and Toffy Dube - March 2011
ONE of Namibia’s top graphics designer and web master, Romeo Sinkala, was recently appointed as acting head of the newly centralised Air Namibia communications unit to redefine communications at the perennially troubled state owned enterprise.
Armed with a National Diploma in Journalism and Communications from the Polytechnic of Namibia and a Degree in Computer Science and Mathematics from UNAM, Sinkala faces the arduous task of transforming and redefining communications with the different stakeholders of the national airliner.
“Being in an acting position creates a tougher business character because I am not supposed to compromise on anything. I have to work hands on as communications play an effective role in shaping the image and contributes to the growth of any organisation,” he says.
Without a well-defined communications strategy, the 31 year old maintains that an organisation will not be able to respond to different market challenges which require management to be proactive in dealing with its competitors and clients.
He adds, “For communications to be effective there is need to develop channels of communications that address the needs of all the organisation’s stakeholders. Messages should be able to reach the intended audience without any misinterpretations and this can only be achieved if the company has a proper communication strategy in place.”
Sinkala is probably the youngest ever head appointed to lead a unit within Air Namibia and is tasked with building the unit’s capacity and coordinate all the activities of the unit such as branding, creating advertisements, and updating managing the web content.
To an ordinary person, it may appear as though Sinkala’s tasks are easy, yet branding and creating advertisements is one aspect that needs discipline.
“This unit is the heart of all Air Namibia’s Communications and we do not take chances. If I have to be in early or work late, I do it,” he says.
At the moment Air Namibia’s Communications Unit is staffed with only three employees and now Sinkala intends to transform this unit into a fully fledged in-house advertising agency, with Air Namibia as the sole client.
“To transform this unit into a fully-fledged advertising agency will require more human capacity as well as equipment and I am currently talking to my top management so that we are able to realise this dream in the near futu...
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