ALFA ROMEO GIULIETTA ROLLS OUT IN NAMIBIA
THE all-new Alfa Romeo Giulietta is set to hit the Namibian market for the first time in January 2011 after its splashy debut across Europe this year.
The car’s dealers, Spes Bona, Fiat and Alfa have confirmed the launched slated for end of January next year.
The five-door hatchback brings back a classic Alfa name from the previous century for a vehicle with a very 21st-century lineup of energy-efficient engines.
It is the first application of Alfa’s Compact platform, which is expected to be used on future Fiat products including a Giulia sedan that will replace the current Alfa Romeo 159, as well as on future Chryslers.
The most sporting Giulietta will be the Quadrifoglio Verde, coming later, which will offer a direct-injection 1.8-liter turbo, making 235 hp. The Quadrifoglio Verde version will boast a lowered suspension, 17-inch wheels with 18-inchers optional, red Alfa brake calipers on an enhanced braking system, and leather and microfiber seating.
The Giuiletta will be sold in “all the major markets,” on the continent, Esther Senekal, of Spes Bona Namibia says.
The Giulietta is the second new vehicle Alfa has introduced to replace the long-serving 147 hatchback, joining the three-door MiTo in anchoring the brand’s range while reviving a classic nameplate for the marque. Stylistically, it’s also the third model to follow the company’s newest design direction, following the lead set by the flagship 8C Competizione and the aforementioned MiTo. And while the styling may have lost some fans in its transition from supercar to supermini, it appears to translate better to the Giulietta’s longer frame better.
Its interior, despite the relatively high belt-line – especially in the back –has a much airier look and feel than the more cocooning MiTo, thanks in part to the expansive optional sunroof. It’s also packed with all the features you’d expect of a new product from a major automaker, topped by an options list that includes Bose sound, TomTom nav and the Blue&Me connectivity system developed with Microsoft.
Market-wise, the Giulietta presents a compelling case. Although its upscale stature, coveted badge and equipment list puts it squarely in league with premium hatchbacks like the Audi A3 and BMW 1 Series, its pricing comes closer to a Golf or Focus, Vauxhall Astra giving Alfa a serious contender against models in both segments.
But as impo...
Refer to the Prime Focus Magazine for remainder of article